Sushi By Bou at the Sanctuary Hotel has somehow pulled off the impossible – creating an oasis of authentic, high-quality sushi right in the heart of Times Square.

This hidden gem nestled inside the Sanctuary Hotel offers a refreshing escape from the tourist traps that dominate the neighborhood. What makes this location special is the contrast – step off the chaotic streets into this intimate counter experience where time slows down just enough to appreciate each perfect bite. The speakeasy vibe adds to the appeal, making you feel like you’ve discovered something special that the crowds outside are missing.

The format here follows the successful Sushi By Bou formula – a timed omakase experience where skilled chefs serve piece after piece of expertly prepared nigiri. Each bite showcases fish that’s notably fresh and thoughtfully prepared, from perfectly tender chu-toro to lightly torched uni. The pacing strikes that ideal balance – efficient enough to fit into pre-theater plans but never rushed.

While it’s not the cheapest meal in town, the value proposition is undeniable when you consider the quality and experience. The intimate counter setup encourages conversation with both the chefs and fellow diners, creating a communal vibe that’s increasingly rare in Midtown. For visitors looking for an authentic sushi experience without venturing far from the Broadway theaters, or locals seeking quality in an unexpected location, Sushi By Bou at the Sanctuary Hotel delivers a surprisingly genuine experience in the most commercially driven part of Manhattan.